Creator shortlisting
A shortlist from 10,000+ influencers, matched to your niche, town and customer.
Influencer marketing
The right Malayalam creators for your town and your customer. I vet their reach, agree the brief, track each creator separately and reuse the best reels as Meta ads.
What I do
Influencer campaigns planned like ads: chosen on data, briefed clearly and measured on enquiries.
A shortlist from 10,000+ influencers, matched to your niche, town and customer.
Followers, views and audience checked before you pay, so you avoid inflated accounts.
Deliverables, dates, key messages and usage rights agreed in writing with each creator.
Content planned for the format that works best for your product.
Each creator gets their own link or code, so you see who brought enquiries.
The best-performing reels are turned into Meta ads to reach more people.
Every niche
My influencer dashboard covers every niche, so the shortlist starts from creators your customers already watch.
Before you pay a creator
Influencer campaigns usually fail before the reel is posted. These are the checks I run, and how each creator is measured.
Big numbers can hide bought followers or an audience outside Kerala. I check engagement, comments and where the audience lives.
Creators need the offer, the must-say points and the freedom to sound like themselves. A clear brief saves rounds of edits.
Every creator gets their own link or code, so enquiries and sales are counted per creator, not guessed.
I start with a small test batch, then put the budget behind the creators whose audience actually responded.
For Parleg’s Onam campaign I coordinated 50+ nano, micro and macro influencers, from outreach and briefs to approvals and publishing, in two weeks.
Views, link clicks or code uses, enquiries and cost per enquiry for each creator. The best reels can then run as Meta partnership ads.
How it works
Every collab is planned, briefed and measured the same way.
I pick creators from my dashboard by niche, town, reach and audience.
Reach, views and audience quality are verified before any payment.
Each creator gets a clear brief and their own tracking link or code.
Results per creator are reported, and the best reels run as Meta ads.
FAQ
My influencer dashboard has 10,000+ creators across every niche, so the shortlist starts from people who already reach your kind of customer.
Yes. For many local Kerala businesses, a few micro influencers with an engaged local audience bring more enquiries than one big name.
I look at their reach, views and audience before you pay, to avoid accounts with inflated followers or the wrong audience.
Each creator gets their own tracking link or code, so you can see how many enquiries each one brought in.
Yes. With the right usage rights agreed in the brief, the best reels can run as Meta ads to reach more people.
Yes. I’m based in Trivandrum (Thiruvananthapuram) and work with businesses across Kerala, and with Malayali-focused brands abroad, over calls and WhatsApp. I work with creators from every district, not just the capital.
Tell me what you sell and where you want more customers. I’ll come back with the first three things I’d fix.
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