Marketing Lead, BlackBox Learning
Since December 2025, and Marketing Lead since January 2026. I own performance marketing, SEO, content, social media, influencer marketing and lead generation for the brand. See the BlackBox case study.
- Home
- About
About
Farsana N, digital marketing consultant in Trivandrum
I’m a performance marketer and SEO consultant based in Trivandrum, Kerala. For more than four years I’ve run Meta ads, Google ads, SEO, social media and influencer campaigns for businesses across Kerala, and for brands in the Gulf that want to reach Malayali customers.
4+ yearsin digital marketing, since 2021
13case studies with Ads Manager numbers
500+influencer collaborations
2languages: Malayalam and English
What I do
One person who owns the numbers.
Most business owners I meet pay for marketing in two or three places and can’t say which one brings customers. I run the ads, the search work, the creators and the tracking together, so there is one clear answer.
Performance Marketer, PRception
Since November 2025. I plan, launch and optimise Meta ads campaigns for lead generation, with audience and creative testing. See the PRception numbers.
Independent consultant
Alongside those roles I work directly with businesses across Kerala and the Gulf, from education and retail to travel, automobile and e-commerce.
Experience
How I got here.
Marketing work first, with data work alongside it. That mix is why I check the tracking before I trust any report.
2021 – 2023 · Freelance
Digital marketing specialist, part-time and freelance: paid ads, SEO, social media, content, influencer marketing and web work for clients.
2024 – 2025 · Data
Data Analyst at INEXONSOFT Technologies, after a data science internship at Dexpro Innovations. I learned to find the story in the numbers.
2025 – 2026 · Performance
Performance Analyst at BrinIT Digital LLP: campaign analysis, KPI monitoring, reporting and SEO performance reviews for clients.
2025 – now · Lead
Performance Marketer at PRception and Marketing Lead at BlackBox Learning, running growth across every channel.
Skills and tools
What I work with every day.
Paid media
Meta Ads, Google Ads and TikTok Ads: lead generation, conversion tracking, creative testing, ROAS analysis and budget scaling.
SEO, AEO and GEO
Keyword research, on-page, off-page and technical SEO, search intent, and structuring pages so AI answers can understand a business.
Content and creators
Content strategy, social media marketing, creative strategy, video editing and influencer campaigns with 500+ creators.
Analytics
Google Analytics, Search Console, PageSpeed Insights, KPI reporting, lead quality analysis and CRM automation.
Research tools
Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest and Moz for keyword and competitor research.
Design and AI
Canva, Photoshop and Illustrator, plus ChatGPT, Claude, Gemini and Google Veo for faster creative and research work.
Education
A computer science background.
It means I can read the code behind a website, a Pixel or a tracking tag, and tell you whether the problem is the ad, the page or the tracking.
MCA
Master of Computer Applications, Indira Gandhi National Open University (IGNOU).
BSc Computer Science
University of Kerala.
Diploma in Data Science
Professional training in data analysis and data science workflows.
How I work
Four things you can expect.
Real numbers, not adjectives
Every result on this site comes from an Ads Manager screenshot. You get the same: reports built on the platform’s own numbers.
Tracking before spending
Pixel, Conversions API, Google tag and conversion actions are checked first, so we know what a lead actually cost.
Malayalam and English
I research audiences and write in the language your customers use, which matters a lot in Kerala.
Start small, then scale
A small first month to prove what works, then the budget moves to the campaigns that bring customers.
Let’s get your business found.
Tell me what you sell and where you want more customers. I’ll come back with the first three things I’d fix.
Services